Pay Per Click Management
Contextual advertising is the one of the most effective promotion tools. Google AdWords provides advertising opportunities for businesses of any size.
The screenshot below demonstrates you where contextual advertising blocks and search engine results are placed in Google.
The Advantages of Contextual Advertising
- — Rapidity. Advertisement appears immediately according to search requests. The advertising message can be changed easily taking into consideration the target audience.
- — Orientation. The maximal volume of target audience can be covered by the contextual advertising.
- — Economy. The contextual advertising is considerably inexpensive.
- — Transparency. The result is what you pay for – only if people follow the link of your website.
- — Unobtrusiveness. Unlike the word «unobtrusiveness» contextual advertising does not irritate.
- — Large scale. The audience of Google can be compared to television and broadcasting stations audience size.
- — Measurability. The effectiveness can be easily measured. For example, by the quantity of orders from website or calls during and after the advertising campaign.
Contextual advertising is recommended to use:
- — as a support in promotion campaigns;
- — in addition to SEO promotion.
Contextual advertising and SEO are supplemental.
What advertising campaign with Google AdWords is? Why should you choose Netpeak?
- — We start with complex website analysis, then the keywords for advertising campaign are chosen;
- — The budget prognosis per month of the campaign are made. The contextual advertising price significantly varies according to the subject area. Take into consideration that the real budget may differ from the forecasted one but it does help to plan;
- — We create advertising campaigns in Google AdWords using such important individual settings as geographical and language targeting, placement targeting and other settings which allow to attract potential clients to go to your website;
- — Afterwards the keywords are devided into groups. For each group the target webpage is selected. It should be relevant to keywords and keyword phrases. So the cost per click will be reduced and the positions of the advertisement will be raised;
- — We write advertising texts. For each keywords group several different style texts are written. At first there will be shown all advertisements but later the leader will be chosen by Google – the one which gets the majority of all clicks;
- — Time is needed to estimate the situation in specific themes. After one or two weeks an average price per click, the most effective advertisement and the most clickable keywords become visible. When all this information is known we begin the optimization of an advertising compaign to make it both effective and profitable for your business.
Higher positions to your advertisements will be provided by relevant keywords, an advertising text, stable CTR and high price per click.
As a result your website will get more attention from users. That can be achieved due to the accurate analysis of your advertising campaign in Google AdWords and our specialists will provide its permanent customization.
And we can offer additional “We…“:
- — work with clients on a case-by-case basis;
- — have experience in the organization of campaigns of different advertising specificity and budgets;
- — analyse the sphere you work in, the clients and partners you work with and also learn peculiarities of your business. We become experts and can make long-term projections considering competitive companies, free market niches and also sociological characteristics of your field;
- — work out the strategy of an advertising campaign but we are flexible enough to change something, to improve it or offer new ideas;
- — take part in different SEO and Internet-marketing conferences and even have the conference of our own called “8P: Internet-marketing“.
Netpeak is a certified Google Adwords partner. Our context advertising specialists – Anna Mininkova and Sergey Bahar are Google Adwords qualified individuals.
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