Brand Strategy Services

The service provides a comprehensive solution for working with the brand: formulating the mission and values of the brand, differentiating it from competitors, identifying the best media channels, building brand awareness, and creating brand attributes and examples of advertising campaigns.

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An effective brand strategy is key to finding new ways to grow your sales.

Oleksii Omelianovych
Head of Netpeak Creative

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A brand strategy is a long-term brand development plan that is usually part of an overall marketing strategy. It aims to ensure that the brand is recognizable, is differentiated from competitors, and creates an emotional connection with consumers.

Build trust, loyalty and reputation

Approximately 64% of consumers say that shared values with a brand are the foundation of their connection
On average, brand consistency increases revenue by 23%
Emotions and experience play a bigger role than logic and facts when a person evaluates a brand
Customers who are connected to a brand are worth 52% more to a company than those who are not connected
An effective branding strategy can increase the click-through rate of online advertising by 2-3 times
A successful brand strategy requires a deep understanding of your target market, a thorough approach to brand positioning, and effective engagement across all media channels. It is designed to address three main objectives:
  • Strengthen the company's position in the market
  • Increase consumer loyalty
  • Increase sales and profits

Brand strategy services includes

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Defining the mission

A well-crafted mission statement acts as a guiding light for a company's strategic planning and decision-making processes, ensuring that all efforts are aligned with its overarching goals.
What do we include?

  • What the company does

  • Who it serves

  • Its core values

  • What the company aims to achieve in the long term.

Why is it important?

  • Allows you to identify the strengths and characteristics of a company that make it recognizable and successful

  • Allows you to set the vector of development and set priorities

Brand positioning

Positioning is about identifying and attempting to “capture” a marketing niche for a brand, product, or service through various strategies: pricing, promotion, communication, and distribution.
What do we do?

  • Create a unique image.

  • Build the perception of the brand in the minds of the target audience compared to competing brands.

  • Create a positioning message, with a brief description of the main target audience the brand is aimed at.

Why is it important?

  • Allows you to gain loyalty and increase retention of your target audience.

  • Allows you to stand out from your competitors.

  • Allows you to identify the company's strengths and characteristics that make it recognizable and successful.

  • Allows you to set the vector of development and prioritize.

  • Makes your product more appealing.

Tone of voice

In branding and communications, tone of voice refers to the personality and emotion that is infused into a company's communication strategy. It encompasses not only the selection of words, but also the order, rhythm, and pace in which they are spoken or written.
What do we do?

  • Match the brand personality and the way we communicate with the target audience.

  • Adapt your tone of voice to the medium, be it social networks, e-mail, or printed materials.

Why is it important?

  • Allows you to create an emotional connection with your target audience.

  • Ensures that all communication channels are consistent with the brand.

Identity

To create a clear identity, all visual elements should be representative of your brand and its value.
What do we do?
Develop all visual elements you need to make your business a success.

  • Logo

  • Color

  • Font

  • Corporate identity

Why is it important?

  • The majority (81%) of consumers need to trust a brand to consider a purchase.

  • Color increases brand awareness by up to 80%.

  • Consumers are 81% more likely to recall a brand's color than its name.

  • Humans perceive visual information best and notice up to 80% of visuals.

  • Most quick product decisions (90%) are made due to color alone.

Benefits of having a brand strategy

An effective brand strategy can help you stand out in a competitive market, create long-term customer loyalty, and drive your business growth.
  • Differentiate yourself from your competitors.
  • Expand your business.
  • Improve the effectiveness of your web resource.
  • Set pricing above the market average.
  • Attract more highly qualified employees as your reputation improves.

Helping you build a strong brand and a successful business

Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
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Here’s an overview of what our service involves.

1. We dive into your business to find points of growth

  • Discovery and research
  • Q&A session
  • Competitor analysis
  • Market trends
  • Best practices
  • Conclusions and recommendations

2. We research audiences to create an emotional connection to your brand

  • Audience segmentation
  • Consumer insights
  • Motivations and barriers
  • CJM (Customer Journey Mapping)

3. We strategize the manner of communication with the consumer (target audience) and emphasize what makes you unique or different from other market players

We develop a brand strategy that includes:
  • Brand essence (mission and vision)
  • Key message
  • Positioning
  • TOV

4. We shape the visual image and perception of the brand to help you stand out and be unforgettable

Developing an identity that is consistent across different elements:
  • Logo (based on a font or sign)
  • Brand colors (brand color code)
  • Typography (brand fonts, system design, graphic elements)
  • Visual solution of social networks (TikTok, Facebook, Instagram, Twitter, and LinkedIn)
  • Promotional materials (web banners)
  • Presentations (presentation template, design of master slides of 4 pages)
  • Merch (development of up to 5 elements of internal merch, gift pack, welcome box)

What our clients have to say

FAQ

Do you provide brand strategy consulting?

Certainly, we are committed to equipping you with the necessary knowledge and resources to successfully market your business. Our offerings include:

  • A recorded video conference with a knowledgeable specialist.
  • Direct correspondence with the head of our strategy department.

To get in touch with our experts, kindly complete the form available on our website.

How does a brand strategy agency promote a brand?

It's a long process that takes time, effort, and continuous improvement. We will create a brand development strategy that includes:

  • Social media to quickly engage with your target audience and draw more attention to the brand.
  • Content marketing to show your expertise and attract the attention of your target audience.
  • Working with influencers to attract new customers and build trust.
  • Attracting paid traffic to your web resource and the like.
  • Monitoring analytics, tracking your results, and making adjustments to your strategy.

Fill out the form on the site, and our experts will help you choose the best promotion methods for you.

What is the difference between a brand strategy and a marketing strategy?

Marketing and brand strategies are two different concepts that have different goals and outcomes. A marketing strategy is aimed at promoting a product or service, i.e., maximizing sales and meeting the needs of the target audience. It is focused on creating effective advertising campaigns, using relevant marketing tools, and attracting customers.

A brand strategy is aimed at the active formation of the brand itself and its identity and uniqueness. It is focused on creating a positive perception of the brand among consumers and building trust and loyalty. Brand strategy includes creating brand values, developing a visual identity, and positioning the brand in a unique manner.

In short, marketing strategy is aimed at promoting a product and achieving financial goals, while brand strategy focuses on building brand identity and loyalty, which consequently also affects financial performance. Both strategies are important for business success and require careful planning, implementation, and execution.

What is brand awareness?

Brand awareness is the degree to which a brand is recognized by its target audience. It is an indicator of how much people know about the existence of a brand and its products or services. The higher the level of brand awareness, the more likely it is that consumers will choose that brand when purchasing a product or service.

Free consultation

Great! Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.
Lierika Nemykina
Customer Operation Department Team Lead
Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.