All sites that drive traffic and lead customers specifically to the site.
Here are a few examples of different situations:
You work with large volumes of paid traffic. After optimization, the business will earn more while advertising costs remain the same;
You work in a niche with expensive traffic or a gray area. This is especially true for foreign projects. Google Ads is a system in which there is a constant increase in the cost per click. With CRO on the other hand, the level of income rises not due to new traffic, but due to the traffic that is already on the site;
You have a poor conversion rate on your site. When traffic is bought, but the conversion rate wants better. For example, when you know for sure that your competitors have more traffic and the conversion rate is also higher.
*Important! To work with conversion optimization, we will have to make changes to the design and conduct A/B testing of hypotheses that will be formed in the analysis process. Therefore, you should have a technical team, designers, and layout designers on your side. We can also recommend agencies that provide these services from the list of our proven partners.