Complex email marketing system

Email & Retention - turnkey marketing for online stores, mobile applications, online services, commercial sites, service businesses and SaaS.

We set up systematic and personalized communication with your audience using mass and automated Email, SMS, Viber mailings and Web-push, Mobile-push, AppInbox, InnApp-notifications.

We monetize your contact base, convert site traffic into subscribers, increase conversion at all stages of the sales funnel, and increase loyalty, average check, and purchase frequency.

Challenge us!

Email & messengers can be one of the most effective marketing channels for your business. They can generate up to 15% of the total income at a comparatively low cost.

Despite the technological aspect of the service, it all comes down to a simple marketing rule: it's easier and cheaper to sell to existing customers than to acquire new ones.

Vitaly Ivanov
Head of Email & Retention and Chat-bot

Awards and achievements

Our clients

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We solve business tasks with the help of Email, SMS, Viber mailings and Web-push, Mobile-push, AppInbox, InnApp-notifications.

Active replenishment of the database of potential customers

We implement a system for collecting a subscriber base. We are preparing for your site the design of newsletter subscription forms, motivation to subscribe and terms of reference for implementing forms and transferring new contacts to the mailing service.

Increasing sales volume and boosting revenue

Using accurate customer segmentation and targeted mailing lists, we can increase your sales volume. Customers who make an order are offered related products and additional services.

Turning prospects into customers

Utilizing our engagement email campaigns, we turn visitors to your website into paying customers, offering them relevant products and special offers.

Boosting repeat sales and increasing customer lifetime value

Through regular and structured communication with customers, we generate more repeat sales, converting one-time buyers into loyal customers.

Re-engagement of inactive customers

How many of your customers purchased once and never came back? By utilizing RFM analysis, we will create a proposal to encourage repeat purchases amongst target groups.

Increasing brand awareness and loyalty

Sending regular emails allows you to gently remind your customers of your business and seasonal peaks, where your levels of demand are at their highest. Sending relevant content regularly can help increase brand awareness and loyalty.

Why Email, SMS, Viber, Web-push, Mobile-push, App Inbox, In App-messages?

Inexpensive email marketing tools and services

The average cost of one email is $0,002.

High conversion rate

An effective email marketing tool delivers a higher conversion rate than other traffic channels. For example, the conversion rate for triggered emails of 5-7% outperforms that of pay-per-click advertising's 1-2%. The conversion rate into transactions for promotional emails is 8-14%.

Customer segmentation

Based on your needs, interests, and other parameters, it allows you to increase your conversion rate with the help of personalized email campaigns.

Customer winback

It's a great tool to recover lost sales, get more views and sell related products.

What do our Email marketing services include

Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
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Effective strategy

  • An audit of your existing customer base
  • Competitor analysis to create successful email templates and activate your customer base
  • Help with finding the most effective communication channels and types of mailing lists for your business
  • A plan and strategy to launch new tools

Email marketing setup service for your newsletters

  • Configuration of a mail transfer agent and reviewing the spam score and email deliverability
  • Set up of analytics and data management

Content for email marketing campaigns

  • Creation of an effective content strategy for promotional and informational emails
  • Design and build of HTML email templates

Email marketing list building

  • Definition of a user journey map
  • Use of pop-up and other types of forms on your site to grow your contact list

Technical requirement documents

  • For programmers — to embed forms to your website and set up triggered emails
  • For web designers — for email banners

Email list optimization and segmentation

  • Processing, updating and segmentation of your customer base
  • Completion of an RFM analysis

Extensive system of automated mailing lists

  • Abandoned browse emails
  • Abandoned cart emails
  • Registration confirmation emails
  • Order confirmation emails
  • Order status emails
  • Post purchase emails (review, cross-selling)
  • Event triggered and segment-based emails

Regular email newsletters

  • Automated and manual email campaigns
  • Development of effective hypotheses to improve KPIs
  • A/B tests to determine which variations perform better for later usage

Monthly reporting on the main KPIs

  • Synthetic email marketing KPIs:
  • Open rate (OR) is the percentage of the total number of subscribers who opened an email campaign
  • Click-through-rate (CTR) is the percentage of users that have clicked on at least one link in your email marketing campaign
  • Click-to-open-rate (CTOR) compares the number of unique clicks to unique opens
  • Reputation management KPIs:
  • Bounce rate is the percentage of email addresses in your subscriber list that didn't receive your message because it was returned by a recipient mail server
  • Spam complaint rate is the percentage of recipients that click the spam or junk button in their inbox
  • Unsubscribe rate is a measure that indicates the percentage of users who have opted-out from the mailing list
  • Business performance KPIs:
  • ROMI — return on marketing investment
  • CPO — cost per order
  • CAC — the cost of winning a customer who has purchased a product/service
  • CRR — customer retention rate.
  • NPS is the share of customers who are satisfied with the service and loyal to the brand
  • Custom metrics for North Star business

Tools and email marketing strategies we use

Triggered emails

We set up standard and customized triggers: abandoned shopping cart/application form, reviewed goods/services, goods appeared in stock, stimulating the transition to a new tariff and other necessary event triggers.

Welcome emails

A sequence of emails is sent directly after a user signs up. These emails help you build an ongoing relationship and trust with your customers.

Promotional emails

Promotional emails for coupons, sales, promo codes and special offers targeting particular segments of your customers.

Informational emails

These are to build expertise and create customer loyalty by providing content they may find useful.

Customer service emails

Customer service emails such as subscription confirmations, order status updates, review requests and other customer service emails including cross-selling.

Event-triggered promotional emails

We send both mass and personalized emails with promotions tied to an event during the year.

Re-engagement of inactive customers

We set up re-engagement email campaigns to win back your inactive subscribers.

Customer satisfaction surveys

We invite customers to fill out an email survey to help you understand their requirements and to gather data for more detailed segmentation.

Use of additional channels of communication

We configure push notifications in the browser and application, Viber and SMS messages, notifications in the personal account on the website.

RFM analysis

Customer segmentation is based on the frequency, recency, and monetary value of their transactions to create personalized offers with higher ROI for your top customers.

Mass mailings

Regular mailings with news, selections, promotions, promotional codes and special offers for a segmented customer base.

Gamification

We develop and customize gamification to increase user engagement in the selected communication channel, increase income, games to increase the rate of base collection, gamification for special events

Prices for services in the field of Email & Retention marketing

The cost of Email & Retention marketing and the set of necessary tools depend on the volume of the address base, as well as on the niche and type of business.
Submit an application and our specialists will prepare a development plan and personal communications strategy for your project.

Complex Retention Marketing on a turnkey basis

What do we do?

We dive into your business and develop a Retention marketing development plan that we consistently implement on a monthly basis to meet your business goals and KPIs.

What is included in this service?

  • email, web push, mobile push, sms and viber;

  • analysis of the niche, demand, competitors;

  • marketing development plan;

  • technical settings of the mailing service;

  • system of collecting new contacts;

  • cleaning, validation and segmentation of the email list;

  • planning, analytics and reporting;

  • designings and copywriting;

  • layout of letters, display testing;

  • email automation;

  • consulting and implementation support;

  • regular communication with the manager.

Who is this service for?

For companies that already have their own list of 5,000 email contacts or traffic on the site of 30,000 users per month, there is a programmer and access to the code website to implement technical tasks.

What do you get as a result?

  • Systemic growth of retention marketing KPIs and consistent development of all mailing areas.

  • A team of Retention Marketing specialists of different specializations, who know what to do and how to do it right.

  • Expertise and experience in retention marketing and implementation of proven effective mechanics.

  • Flexibility and adaptability of the team to the needs and processes of your business.

from 1 000 USD monthly

Send request →

Retention marketing strategy development

What do we do?

Based on the analysis of the market and your business, we develop a retention marketing strategy, a step-by-step plan for its implementation, assess the resources required for implementation and predict the results.

What is included in this service?

  • Market analysis: demand, competitors, dynamics.

  • Audit of ESP, website, application, social media.

  • Defining KPIs, growth points.

  • Setting goals for the strategy.

  • Development of strategy: omnichannel, target audience segments, automation, messaging, types of communication, personalization.

  • Formation of tactics.

  • Development of Gantt chart to implement the strategy, calculation of resources.

  • Forecasting the dynamics of KPIs and identifying control points.

Who is this service for?

For a company that already has its own list of 100,000 email contacts and need correct, extensive and immediate launch of retention marketing, but has no team or need to restart the current retention marketing by the in-house team.

What do you get as a result?

  • An effective and viable strategy based on accurate research data and the experience of performance marketing specialists.

  • Saving time and money compared to non-systematic work without a strategy.

  • Expertise in marketing, which will turn into a realistic and concrete action plan to implement the strategy.

  • Forecast costs, KPI dynamics and revenues from the implementation of the strategy.

from 2 000 USD/4-6 weeks

Send request →

Starting email marketing from the ground up 'Quick Start'

What do we do?

We do all the necessary preparatory work to start Email Marketing from scratch, we prepare a manual and consult, so that in the future your in-house marketer can do email independently.

What is included in this service?

Creation and technical settings of the account; subscription forms to collect the contacts; Master Email Template; templates for basic trigger emails; creation of basic trigger scripts; email list validation and preparation for mailings; content plan for the first month; manual for further work with mailings for your marketer;consultation with your marketer on the further work of email channel.

Who is this service for?

For companies who want to launch Email Marketing, but do not know how and where to start. Who has a marketer and developer on staff, an email list of up to 5000 contacts, and who wants to do further mailings on their own.

What do you get as a result?

  • A ready-to-work account in the Email Service Provider.

  • A valid email list of existing contacts and a system for collecting new contacts.

  • A ready-to-use email template in which you only need to insert the banner, links, and text for each subsequent mailing.

  • Working basic trigger emails generating income on a monthly basis.

  • The account manual.

from 1 000 USD/4-6 weeks

Send request →

Growing Email List

What do we do?

We create a system for converting your website traffic into an email list in the Email Service Provider, using mechanics proven on dozens of projects. We also run basic automation to generate income from trigger emails immediately after implementation.

What is included in this service?

  • Subscription form design for the website (static, pop up / game, widget).

  • Technical settings of the account in the email service provider.

  • Master Email Template.

  • Basic automatic (trigger) letters.

  • Technical tasks for the programmer to transfer contacts from the forms to the ESP and events for triggers.

  • Implementation support.

  • Updating of the existing email list.

Who is this service for?

For companies that want to communicate with their audience through emailing, but don't have the contact base yet, or it's not large enough to invest in regular mass mailings. For companies with monthly traffic of 15,000 or more users.

What do you get as a result?

  • Ready-to-work account in the ESP.

  • Effective system of collecting new contacts.

  • Ready-to-use email template in which you will only need to insert the banner, links, and text for each subsequent mailing.

  • Basic trigger scripts (automatic emails) to get the first income from the trigger emails immediately after implementation

from 600 USD/2-4 weeks

Send request →

Other Retention Marketing Services

We are ready to develop a customized Retention Marketing task plan based on your business needs. We will offer a solution to your task and find a way to effectively use retention marketing to achieve your goals. If you are interested in any part or element of the described service – contact us.

What else can we offer you?

  • Hourly consultations.

  • Conversion of your phone number base into Email contacts.

  • Work with one or more channels to choose from: Email, Web push, Mobile push, SMS, Viber.

  • Automation of mailings.

  • Solving the problem with getting in the 'Spam';

  • Improving the reputation of the sending domain;

  • Implementation of product recommendations on the website.

  • Any part of the service described on the previous slides.

Send request →

Our multichannel marketing tools and technologies

Bulk and automated mailing lists based on your user behavioral data with an omnichannel marketing approach.

Communication marketing automation tool to do a mass mailing and configure different email scenarios.

Probably the most popular email marketing automation tool.

HubSpot's integrated CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.

Klaviyo, an e-commerce marketing automation platform for email marketing and SMS, syncs your tech stack with your website store to scale your business.

Our cases

+65.25%

Transaction coefficient increased

Pandora.kz success story: increased transaction coefficient by 65.25%

Mechta.kz Success Story: Email Marketing from Scratch to Get a Return on Investment in a Month

Vchasno.ua Email Marketing Case Study – Developed Communication Maps and Prepared for a Trigger Email Campaign Launch

What our clients have to say

Free consultation

Great! Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.
Lierika Nemykina
Customer Operation Department Team Lead
Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.