Setting up Google Analytics 4

Set up correct and complete data collection using GA4. Organize migration from the previous version.

Audit the settings for projects that are already migrated but have poor or uncertain data quality. Set up data collection in BigQuery and reporting in Looker Studio.

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Google's directive to force a change in its analytics system has become a real concern for online marketers around the world.

Our team has a lot of experience handling projects of varying complexity, so we can definitely reduce any stress related to this change.

Oleksandr Konivnenko
Head of Web Analytics

Awards and achievements

Our clients

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How can we help you?

Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
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Migration from UA3 to GA4

  • Create new data feeds in Google Analytics 4.
  • Add new tracking codes to your website.
  • Establish connections between data streams using customer IDs.
  • Customize reports and metrics in GA 4 to meet your needs.

Moving audit

  • Check if Google Analytics is installed and configured correctly.
  • See if there are any issues with data tracking.
  • Determine which metrics and reports are most important to your business.

Customized reporting and visualization

  • Create queries in BigQuery.
  • Save query results in CSV format.
  • Load the obtained data into Looker Studio.
  • Create reports and customize the display of this data.

How does a properly configured GA4 increase the efficiency of your business?

1. More accurate tracking of traffic sources

With Google Analytics 4, you can track traffic from a variety of sources, such as search engines, social media, ad campaigns, email newsletters, and more.

2. Improved tracking of customer behavior

GA4 allows you to track user behavior on the website in more detail, allowing businesses to understand which elements of the site are performing well and which need improvement.

3. Conversion tracking

You can track conversions that lead to business goals, such as purchases, form fills, newsletter signups, and more.

4. Enhanced mobile traffic tracking

You can track user behavior on mobile devices, as more and more users are using mobile devices.

5. Content interaction tracking

GA4 allows you to identify the content on your site that is most popular with users, allowing you to create more effective content.

6. Getting more detailed analytics

You can get more detailed analytics, allowing you to understand what factors are affecting the success of the site and how they can be improved.

Examples of reports in GA4

Stages of our service

1. Setting goals and objectives for analytical support

2. Preparation of technical specifications for the following:

  • sending data to the dataLayer;
  • transferring events using Measurement Protocol;
  • transferring the UserID for web and applications.

3. Basic implementation of Google Analytics
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4. Implementation of user behavior tracking events in Google Tag Manager

5. Creation of user parameters, metrics, reports, and conversions in the Google Analytics interface

6. Verification of implementations, communication, and consultations

Why choose Netpeak?

Netpeak Agency is a certified analytics partner of the Google Marketing Platform.This means that Google representatives have seen in real cases that we:

Have experience working with high-load projects including market leaders in eCommerce, Marketplaces, and SaaS
Perform quality customization of Google Analytics 4 for websites
Work with raw Google Analytics 4 data in Google BigQuery
Integrate Google Analytics data with advertising sources such as Facebook, TikTok, and others
Visualize data and create reports in Looker Studio, Microsoft Power BI, and Tableau

Our clients’ successes

Analytical tool for Concert.ua - we control the advertising budgets of hundreds of events in real time

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+100%

Increase in revenue

Book24 Success Story: 100% Revenue Growth from Email Marketing

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What our clients have to say

FAQ

How much does it cost to set up GA4?

The cost of setting up Google Analytics 4 depends on many factors, such as the complexity of the website, the number of pages you need to track, the level of customization, and other factors.

We want to start using Google Analytics 4, but we've never experienced it before.
Is there anything Netpeak can do to help?

Yes, the work plan can include onboarding hours and presentations on the tool.

We have made the transition to GA4 on our own, but we are not sure if all the settings are correct.
How can Netpeak help?

We can audit your analytics and give you the Terms of Reference/recommendations for the correct setup, as well as advise on other reports that can be added for effective use.

We would like to set up Google Analytics 4, but our development team is not available for this task.
What should we do?

The Netpeak team can suggest suitable partners to assist you, or we can perform all tasks using only Google Tag Manager.

Free consultation

Great! Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.
Lierika Nemykina
Customer Operation Department Team Lead
Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.