SEO for SaaS Companies

Build and scale a stable lead-generation channel for your SaaS product. 

Our customized SEO framework for your ideal client will complement and strengthen your team and provide you with multiple MRR growth opportunities.

Challenge us!

SEO is an important customer acquisition channel. It can bring up to 20% MRR on average.

We work with you to fully immerse ourselves in your project and develop it based on your product features.

Viktoriia Goloverda
Head of SEO

Awards and achievements

Our clients

See more →
SaaS search engine optimization is a set of search engine optimization strategies and techniques aimed at improving the visibility and positioning of a SaaS product in search results.

When can we help your business?

Your business has potential for growth, but you lack the resources to achieve it due to insufficient in-house SEO expertise
It takes a long time to build in-house SEO expertise
Your content is not generating leads
You find it difficult to get links on your own
You have encountered agencies that do traditional SEO without considering the specifics of the product, and you are tired of this approach

Our goal is to bring in future customers, not "traffic". This is the fundamental difference between our approach and that of most online marketing agencies.

Команда Netpeak допоможе вам з мінімальними вкладеннями досягти максимальних результатів

years in internet marketing
experts in the field
successful projects
new customers every month
our team develops clients per month

Our SEO work framework for SaaS

Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
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Take into account the specifics of the product and its target audience

We start by studying the target audience in detail. This helps us understand what words or phrases they use when searching for the service your project provides.

Consider the customer journey (SEO SaaS funnel)

We analyze the customer journey from search to purchase of a service. With this path in mind, we create content that meets the needs of users at every stage, driving higher conversions and increasing the monthly value of a repeat sale.

Structure the content

Next, we build anchor topics that reflect the key aspects of your service. The main goal is to keep the focus on broad topics that interest potential clients.

Develop a B2C and B2B SaaS SEO strategy

Based on the study of CA, content structure, and the customer journey, we develop a comprehensive SEO strategy:
  • We use a customer-oriented approach to content creation and re-optimization, which includes:
    • content audit;
    • content strategy;
    • content optimization;
    • content promotion;
    • content repackaging.
  • We work to promote the most-converting pages and keep them in constant focus.
  • We look for thematic resources and perform linkbuilding.
  • We take care of the structure of the site, so that the user finds the content they need at a particular stage of decision-making. We also aim to attract users at different stages of their progression through the funnel.
  • We review the technical optimization of the site; if the site does not comply with the basic requirements of Google, all our other efforts would be pointless.

Attract the targeted audience

The final step is to attract and convert target visitors.

By capturing the attention of potential customers at the early stages of their buyer journey, we can “grow” them into leads and guide them through the marketing funnel of decision-making.

Gain a competitive advantage for your SaaS project

Targeted traffic

We attract only targeted traffic that converts. For this purpose, we work on your ICP and Buyer Personas at all levels: with keywords, with content, and with structure.

Fast scaling

Our 17 years of experience in SEO, together with the skills of the linkbuilding department, will benefit your team. With us, you will quickly scale your SEO channel.

Writers with experience

If necessary, we engage writers with SaaS experience to produce content.

Adaptive content

We help you prepare content that can be adapted and used for social media or email newsletters.

Brand awareness

We will build a strong and recognizable brand for you. For non-physical products, brand awareness plays a key role in the buying decision.

Topical Authority

We boost the topical authority of your website. Instead of keywords, we look for entire topics that match the interests of your target visitors to make your site an "expert" in a narrow niche.

Systematic approach

We ensure consistency - we have our own established framework and use funnels to promote users.


We ensure consistency by providing a clear plan and periodically reviewing the results.

User conversion

We work to not only attract users but also to increase user conversion using funnels.

How we ensure your goals are met

Setting and tracking KPIs
Clear plan of action
Involvement in interaction with the rater and Product Manager
Regular meetings, either weekly, monthly, or quarterly.
Planning and hindsight

What do you get as a result?

A comprehensive SEO strategy for SaaS growth

We analyze the website, deeply analyze the content on it and identify the main gaps and opportunities, build a clear growth strategy that is focused on your ideal client. We stay in sync with your team, creating a clear plan and KPIs.

SEO as the main channel of customer acquisition

We are increasing it with a strategic approach:
  • number of targeted leads from the Organic channel;
  • market share in the Organic channel;
  • visibility of website pages in the Organic channel;
  • targeted organic traffic.

Lower cost of customer acquisition

We will find problem areas in organic search results and use our framework to reduce CPL.

Who is this service for

Early Stage B2C, B2B SaaS

  • You've brought your product to market and are ready for more strategic and long-term development.
  • You are launching inbound marketing more strategically than test marketing.
  • You are ready to invest for at least 1 year.

Scalers B2B, B2C SaaS

  • You have a product and market, loyal customers and niche share, and plans to scale.
  • You realize that SEO is one of your main lead channels, and you want faster growth.
  • You want to reduce your advertising spend.

Achievements of our clients


Growth of average monthly traffic after the update

Case study: SaaS recovery after a Google update

Region of promotion: USA
Site topics: Finance
Promotion period: October 2021 - May 2022


Revenue growth

Case study: consulting for a product in the field of Finance

Region of promotion: USA
Site topics: Finance
Promotion period: May - September 2022


Growth in the number of clicks in 6 months

Case: SEO-friendly content for the Netpeak blog

Region of promotion: Worldwide
Site topics: Marketing
Promotion period: July 2022 - January 2023

What our clients have to say


What is the cost of SEO promotion for SaaS?

The cost of promotion is influenced by many factors, such as the scale and complexity of the project, the stage of development of the project, and the time period when you want to get the desired results. For an accurate quotation, all you have to do is fill out a form on our site and we will prepare a proposal for you.

What KRIs do you set?

We focus on the number of conversions (demo, trial, sign-ups) from the organic channel or other targeted actions that we can track through Google Analytics. However, an increase in conversions may take some time, so we use additional KPIs such as metrics closer to the main targeted action:

  • Organic traffic
  • Keyword dynamics
  • Site visibility
  • Number of pages in Google index
  • Average site position and others.
  • We can also set up custom KPIs if the data is available.

When can I expect results?

SEO is a long-term inbound marketing tool that has an accumulative effect and does not produce results “tomorrow”.

Everything depends on the competition in the market, the current state of your website, and its optimization. Usually, you can expect the first positive changes within 6–9 months after starting SEO promotion, but concrete results may take longer.

It depends on how quickly the changes are implemented on the website and on the product itself. For instance, a more emotional purchase or a complex B2B solution might require coordination at different stages.

Do you only create SEO content?

Yes, we make content (or give TORs for it) based on demand. Depending on the state of the site and the presence of conversion elements on it, we may recommend creating content to further convert the user even if it may not have search demand.

Free consultation

Great! Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.
Lierika Nemykina
Customer Operation Department Team Lead
Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.