Individual promotion strategy
What we do?
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Analyze website visibility with relevance to a broad list of relevant queries.
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Make a competitor analysis to better understand your niche in search and define factors we should work with first.
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Examine the structure of the most popular websites in your topic area and their link profile.
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Analyze the demand and seasonality.
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Build a promotional strategy, action plan for the first few months, and forecast organic traffic based on data received.
Result: a deep understanding of the market structure, your competitor's strengths and weaknesses analysis, a project development strategy to increase your search traffic.
Technical site audit
What we do?
We conduct a website audit for you to check if it's search engine friendly, and we fix any bugs. When conducting the audit, we check 260+ factors divided into 5 main stages:
Result: a detailed technical requirement document to make your website meet all the user expectations and search engine requirements.
Deep semantic analysis
What we do?
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Make a list of search queries to cover the maximum demand of your niche.
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Combine the queries into clusters to create categories and landing pages later.
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Determine the search volume and evaluate the competition in search according to every cluster of search queries with regard to a region and seasonality. We rely on this data to prioritize tasks to create landing pages and change the website structure.
Result: a comprehensive list of search queries the users type into a search box to find your brand, products, or services. Optimization for user search intent to overcome your competitors in a cost-effective way.
Website structureand landing pages
What we do?
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Build a website structure based on the semantic core.
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Create a detailed technical requirement document to make categories, subcategories, filters, and landing pages.
Result: Product categories, subcategories, filters, and landing pages are well-optimized for user search intent.
Interlinkingand link building
What we do?
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Prepare a technical requirement document for interlinking to improve link equity distribution between landing pages depending on the keyword search volume and competition.
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We use zero risk methods to work with outbound links to eliminate the possibility of search filtering.
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We have a link building department where our specialists collect donor websites. We do not use automatic link building. This allows us to control the quality and quantity of inbound links.
Result: building high-quality backlinks safely on a regular basis. You are always aware of the amount of budget spent on these tasks, which allows you to redistribute the budget on other needs depending on the current situation.
Practical guidelines for conversion rate and usability improvement
What we do?
Our specialists analyze the behavioral data and create technical requirement documents for web design and functionality updates to:
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Keep a visitor on a website and make them not return to search;
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Decrease bounce rate (a number of users who left a website after viewing one page or stayed for less than 30 seconds);
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Increase session duration;
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To increase your form conversion rate.
Result: user behavior and conversion optimization to win more clients with the same amount of traffic. In addition, user behavior metrics data optimization will improve your search engine rankings.
Content factors
What we do?
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Create a technical requirement document to write texts for landing pages.
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Our copywriting department creates texts according to the technical requirement document written by an SEO specialist.
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Depending on the tariff plan, a client can edit each text (up to three iterations).
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If a client has an in-house copywriting team, we can only create a technical requirement document for writing text.
Result: the content of your website is optimized for a user search intent to meet user expectations and offer solutions. We can make content SEO-friendly for both users and search engines.
Business factors
What we do?
Based on the information provided by the client, we work with the following business factors:
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Inventory availability meeting the technical requirements;
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Available payment, delivery, and warranty;
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Promotions, information about discounts, and loyalty program;
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Strategies to generate positive customer reviews and how to respond to them.
Result: the site content is always updated, the pages of products on sale are well-organized, online reviews are available on the website to build trust with your customers.
Social factors
What we do:
Create a list of relevant web resources to register a company and make social signals to improve search rankings. Examples of such services: Google My Business, forums, and company catalogs. We give recommendations on how to create webpages on the resources that drive the most traffic to your website.
Result: more and more customer touchpoints to optimize your customer journey and increase your website visibility.
Website KPI tracking
What we do:
Utilizing our scripts and technologies (Serpstat, Netpeak Software), we monitor the KPIs on a regular basis: content availability, website indexing, changes made to meta tags, server responses, links, etc. We track more than 150 different indices that have an impact on your website promotion and user experience.
Result: any errors are timely detected and fixed.
KPI management and reporting
What we do:
To provide full transparency of our work, we've developed a Client Dashboard for Netpeak clients, which allows you to: track KPIs, view tasks, their statuses, and reports from specialists in addition to accounting documents and other essential project KPIs. We also create custom reports and data visualization formats.
Result: you are always aware of what is done on the project, the expenses, and the results achieved. An individual client account is available 24/7.
