Technical SEO audit

• Mind Map: to organize the information on your website visually for it to meet search demand and make website content relevant.
  

• Optimization: we create a technical requirement document to build a good URL structure and solve challenges with static and dynamic IP addresses.
  

• Internal linking optimization.
  

• Guidelines for breadcrumb usability to improve the user journey and crawling.
  

• A technical requirement document for "next" and "prev" pagination tags.
  

• A filter structure and rules for writing URLs with regard to different product filters on the web pages.
  

• "Hreflang" attribute and correct multilanguage script for multilingual websites.
  

• Sitemaps:
  – an HTML sitemap;
  – an XML sitemap;
  – an XML image and video sitemap;
  

Technical analysis of a website

• A debug task for 301 redirects to remove duplicate pages.
  

• Recommendations on how to create a robots.txt file.
  

• Preventing some webpages from being indexed to optimize your crawl budget.
  

• Restrictions on pages blocked from indexing.
  

• Recommendations on how to optimize outbound links and work with internal link equity.
  

• HTTP headers check.
  

• Canonical URL setup.
  

• Error pages: we test the 404 and 50X error pages.
  

• Guidelines for optimizing your code and website speed.
  

• Review of the essential elements of landing pages.
  

• Front-end usability and responsive web design tests.
  

Content analysis and optimization

• We check the tags (Title, H1) and meta tags (Description, Keywords).
  

• We provide recommendations on how to structure headings on a webpage.
  

• Image optimization: we check the image URLs, and provide guidelines for alt and title attributes.
  

Search engine and social media integration

• Schema markup and website information check: breadcrumbs schema markup, contact us page's schema markup, social profile schema markup, company logo, review, and rating schema markups.
  

• Open Graph protocol.
  

• Like/share/follow social media buttons.
  

Web analytics setup

• Google Tag Manager setup.
  

• Google Analytics.
  

• Google Analytics Ecommerce tracking.
  

• Google Analytics Event tracking and goal setup.
  

• 404 error tracking.
  

Backlink analysis

• Backlink growth analysis.
  

• Backlinks quality and naturalness analysis.
  

• Spammy anchor text and keyword density analysis.
  

Additional services

• We can help you find a contractor to conduct an audit.
  

• We will support the implementation of recommendations: fixes implementation analysis.
  

• We will undertake a competitor's optimization analysis for your industry or region.
  

• We can provide discounts on SEO 2.0 on a monthly basis for all clients who order an SEO audit.