SERM
Search engine reputation management

• perform keyword research and use keyword variations to evaluate branded search;

• localized search results (search results in different regions may vary substantially);

• evaluate the tone of voice for every query and region;
  

• screen the search results and tone of voice indices.
  

Building a SERM strategy

• work with external marketplaces: promote positive and neutral customer reviews, remove and push down negative search results;

• regular monitoring of the overall public impression of a company online to react in a timely manner and provide recommendations to deal with negative reviews;
  

• dealing with customer loyalty: creating triggers and methods to get positive feedback for your company or brand to rank highly in search results.
  

SERM strategies and reporting

• creating a company account on review websites and forums relevant to your industry where people can discuss your product/service;

• сreating a Google My Business account and ongoing management of customer interactions;

• creating an About Us page and providing a technical document for website optimization;
  

• getting your positive reviews and posts to the top of Google searches;
  

• review website monitoring, removing the comments that violate their rules;
  

• blog posts on Wikipedia and other authoritative resources;
  

• regular reporting on search query changes, including the local one.