When evaluating the effectiveness of the delivered services, the contractor relies on the data of measurable indicators, which can be obtained with the help of Google Analytics, CRM systems, and telephone call analytic system: lead/request, CPA, CR, CTR, ROI, ROMI, CRR.
Performance data presented without sources and which cannot be measured in numerical value are considered a recommendation and can only be used as part of the hypothesis.
Performance reporting is generated by a specialist no more than once a month unless the agreement provides another option.